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Our Story

To be good, you need to believe in what you're doing. ...Billy Crystal

We all have something to declare.

And so does Declare It Spiritwear.

Declare It Spiritwear is quality apparel and accessories, unique customization and attention to detail. 

Learning to Sew

Although I didn’t realize it at the time, my fascination with apparel and accessories really started when I was about five years old.  My mother, a talented seamstress, won a sewing contest that year and the grand prize was a blender!  I still remember being there to witness her success.

I learned to sew when I was 10 years old.  My first project was a green and white checked midriff top: okay, it was the early 1970’s! But, it was a start and I eventually graduated to making many of my own clothes through high school and college.  I even used my sewing projects as my ‘talent’ in the talent competition of a pageant and was ultimately crowned Pequot Lakes Princess!

Even though I continued to sew many projects over the next 20 years, the responsibilities of life with a growing family kept that creative outlet in the background.

My Dream

Then life changed.  My youngest child was now in school full time and I had freedom to pursue “MY DREAM”.

I started my custom embroidery business in 2004 by creating special and unique embroidered gifts for friends and family.  Word spread fast and I was soon busy embroidering cuddly baby blankets, fleece blankets for graduation gifts, sporty soccer team bags, splashy personalized beach towels and much more.  My machine was working overtime!


Today, I am proud to offer Declare It Spiritwear for your individual or group apparel needs.  As a mother of three, I know that offering quality apparel and accessories is important.  I have chosen apparel suppliers who share my vision.  

I think I have come a long way since the green midriff top and the princess crown. 

We all have something that makes us proud- so let’s Declare It!

-- Jenny Farley